Introduction to Gongdid Design and its popularity
During my recent trip to Bangkok, I made sure to visit the flagship store of Gongdid Design, a Thai fashion brand that has been gaining attention—even among celebrities like Chaeryeong from ITZY. The brand is well-known for its unique pleated clothing, which features distinct textures and patterns that set it apart from standard pleated garments. The way the fabric flows naturally is truly impressive.
Visiting the Sathorn 12 Flagship Store: Location and Atmosphere
While the brand has a presence in various shopping malls, I found it much easier to visit their dedicated flagship store located at Sathorn Soi 12, near the BTS Saint Louis station. Unlike a typical mall kiosk, this is a standalone showroom with a clean, white-toned, minimalist interior. The space is laid out with plenty of room, making it a very comfortable environment to browse the collection at your own pace.
Shopping Experience: Pleated designs, fitting, and store features
The store seems to carry almost everything featured in their lookbook, including a range of men’s clothing and even autumn/winter items like parkas. One of the best parts of the experience is that you can freely try on any clothing item in the store. I found this essential, as the fit and feel of the pleated designs can look quite different on the body compared to when they are hanging on the rack. I spent time trying on several pieces to check the silhouettes and quality.
Practical Information: Operating hours, payment, and cafe
The flagship store is open daily from 11:00 to 20:00. It is a very convenient spot to visit, and I personally took a Grab bike to get there. Inside, there is an in-store cafe, which adds to the relaxed atmosphere. If you decide to make a purchase, card payment is accepted, though keep in mind that there are no sale items available at this location.
Comparison: Flagship store vs. Central Village Outlet
I also looked into the Central Village Outlet near the airport, where they are currently selling defective items at a 10-20% discount until November 2026. However, I would advise against making a special trip there. The discount rates are relatively low, and the accessibility is poor; the shuttle bus schedule is limited, and the overall outlet experience didn’t feel worth the effort or the travel cost. Unless you are already planning to be in that area for other reasons, the flagship store is a much better choice.
Final Recommendations for Bangkok travelers
If you are a traveler in Bangkok looking for local designer brands or have an interest in unique, high-quality pleated fashion, I highly recommend stopping by the Sathorn flagship store. It offers a much more curated and accessible shopping experience than the outlet, allowing you to fully appreciate the brand’s design aesthetic.
