Why I Chose the Mall Over the Market
During my recent trip to Bangkok, I found myself debating where to shop for Sanrio merchandise for my child. My initial plan was to visit Sampeng Market, which is famous for its vast selection of stationery and character goods. However, considering the unpredictable weather and the physical toll of navigating narrow, crowded, and hot market alleys with a child, I began to reconsider. When I factored in the time and taxi fares required to reach the market, the potential savings didn’t seem as significant as they first appeared.
Instead, I opted for the Sanrio store located on the 4th floor of the Central Silom Complex. Since I was staying at the Dusit Thani Bangkok, the convenience of being dropped off right in front of the mall via the hotel’s tuk-tuk service made this an easy decision.




Exploring the Central Silom Complex Sanrio Store
The store is incredibly accessible, as it is directly connected to the BTS Sala Daeng Station. It operates daily from 11:00 to 21:00, providing plenty of flexibility for a shopping trip. The store is a pink-hued paradise featuring popular characters like Hello Kitty, My Melody, and Kuromi. The variety was impressive, ranging from stationery and daily necessities to clothing, towels, and even luggage.
One of the most interesting aspects of shopping for Sanrio in Thailand is the availability of exclusive items. While Sanrio is a Japanese brand, the Thai Central department store locations carry unique designs that are often difficult to find in Japan or Korea.



Price and Value
I found the pricing to be quite reasonable—often more affordable than what I’ve experienced in Japan. The store frequently runs promotions, including discounts and 1+1 events, which made the shopping experience feel like great value. While not every single item is inexpensive, the overall cost was manageable, and I ended up purchasing several items without hesitation.




Comparing the Experience: Sampeng Market vs. Department Store
If your goal is to buy a large quantity of stationery or explore a massive variety of goods, Sampeng Market is a well-known destination. However, it requires significant effort: you have to navigate crowded, narrow lanes, deal with the heat, and often carry cash as card payments aren’t always accepted.
For a family trip, the trade-offs are clear:
- Comfort: The department store offers a climate-controlled, air-conditioned environment, which is a massive relief in Bangkok’s heat.
- Efficiency: At the mall, prices are clearly marked, and you don’t have to spend hours hopping between different stalls to find what you need.
- Total Cost: While individual items at Sampeng might be cheaper, once you add the cost of taxi fares and the value of your time and energy, the price difference between the market and the mall becomes negligible.
Ultimately, if you are looking to pick up a few character items without the stress of a hectic market, the Sanrio store at Central Silom Complex is a practical and pleasant alternative.

